Youth Bole: Ab Meri Baari
Events, Workshops, & Conferences
Social Media & Advocacy
India, home to the world’s largest youth demographic, presents both a challenge and an opportunity to tap into its potential demographic dividend. To address the gaps in youth programming, Dasra India partnered with MASH to curate “Youth Bole: Ab Meri Baari,” a collaborative platform designed to draw meaningful solutions from the experiences and insights of young people, providing them with a space to voice their concerns and ambitions.
Dasra
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The Opportunity
Young people need a unified platform to voice their concerns, talk about their aspirations and seek solutions.
The Outcome
Youth Bole: Ab Meri Baari, a hybrid national conclave facilitated knowledge sharing among diverse stakeholders, aimed at enhancing the agency of young people in India.
The conclave was co-created with over 50 partners, including collectives of young people, civil society members, government officials, and academics, ensuring a diverse and collaborative platform that addressed key challenges and promoted best practices for youth advocacy. MASH’s comprehensive strategy included a robust three-month branding and social media campaign that effectively engaged over 1.1 million accounts. Strategic partnerships, notably with Dailyhunt and influencers like Dr. Tanaya Narendra (Dr. Cuterus) and Avanti Nagral, significantly enhanced our digital engagement. We managed the event end-to-end, fostering an environment that was conducive to networking and insightful discussions.
